Deep Cuts

The brands worth knowing about. Not the most famous or obvious, the ones you may have only heard about here and there. The slept-on underground stuff.

Looking for the household names instead? Try the full Brand History index.

• Thrasher Magazine: started to sell trucks, ended up defining skate media
• Hook-Ups Skateboards: anime graphics on decks a decade before that was normal
• SoftCel Pictures: the label that brought adult anime stateside in the early 90s
• Kitty Media: Media Blasters' adult imprint, same story, different decade